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Field Manual › Vet a Firm

Vet a Firm

Firms are habits. Before you take a firm's money or join its program, read its reputation, how it treats founders after the deal, and its recurring terms across prior deals. A logo is worth real equity only if its network and conduct actually move your company.

A firm — venture, growth, or accelerator — leaves a longer track record than any individual, and that record predicts your experience. Terms are habits: a firm that always takes a board seat at seed or always negotiates a particular liquidation preference will do the same to you, and you can see the pattern before you ever get an offer by reading its prior deals and the industry's model financing documents. Reputation is equally checkable through the founders a firm has backed. These guides show how to pull a firm's exits, founder-treatment reputation, and standard terms — so you commit on evidence, not on a brand's marketing.

Vet a Firm — the playbooks

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